Lines to Everyone: Corporate Responsibility Report
Southern Company
  • Overview
  • Electricity
  • Environment
  • Workforce
  • Stewardship
  • Diversifying Fuel Options
  • Building Renewable Resources
  • Championing Energy Efficiency
  • New Nuclear
  • Performance

Lines to Everyone. Transmission lines span the fastest growing American market, the Southeast. Click to play Southern Company CFO Paul Bowers on market growth.

Forecasting Growth

We focus on providing reliable, affordable electricity. Integral to this mission is knowledge of our market and the demand for electricity. We forecast economic growth to ensure that we have the generation and transmission equipment and skilled employees needed to provide reliable and affordable electricity in our southeastern U.S. markets.

This section details how we will meet forecasts through diversifying fuel options, building renewable resources, championing energy efficiency, and new nuclear plants.

A key performance indicator for previous performance in meeting forecasts is equivalent forced outage rate. This rate indicates the likelihood of forced outages that are not storm-related. We rank in the top quartile, well above industry averages. See equivalent forced outage rate »

  • Generation - To keep up with the growing demand in the Southeast and maintain the high level of reliability our customers expect, we plan to add more than 1,900 megawatts of capacity over the next three years. That's enough to power nearly a half-million homes. See Capital Expenditures »
  • Transmission and Distribution - Since 2000, we have invested $8 billion to upgrade and expand our transmission and distribution infrastructure to ensure that we have the means to deliver electricity to all customers. Current assets total $13.9 billion. And we're investing even more. Over the next three years, we plan to invest $4 billion in our transmission and distribution infrastructure to help ensure that we maintain our high level of reliability and keep electricity flowing to the increasing number of customers in our region. See Capital Expenditures »
Each year the lights on the horizon extend a little farther.

Legislative and Regulatory Participation

Forecasting and planning go hand in hand with participation in the legislative and regulatory process, especially related to proposed laws or rules that impact our customers and shareholders. In addition to working with state and local legislators and policy-makers, we maintain an office and staff in Washington, D.C., to interact with Congress and with agencies including:

  • Federal Energy Regulatory Commission
  • Securities and Exchange Commission
  • Nuclear Regulatory Commission
  • Department of Energy
  • Department of Defense
  • Environmental Protection Agency

We use outside firms to assist our efforts and support trade organizations that engage in lobbying activities. We participate in the regulatory process through industry groups and committees to communicate our positions. These groups and committees include the Utility Air Regulatory Group, the Utility Water Act Group, the Utility Solid Waste Activities Group, and Edison Electric Institute. Expenses associated with operating our federal affairs program are about $10 million annually.

Southern Company sponsors political action committees that make contributions to candidates for public office using funds voluntarily donated by employees. This money is contributed to various Republican and Democratic candidates, other political action committees, and political organizations such as the Republican and Democratic national committees. Information on Political Action Committee federal contributions is publicly available through the Federal Elections Commission at www.fec.gov.

Top Electricity Generation Challenges Facing Southern Company

  • Meeting growing demand with clean, efficient, and reliable generation
  • Reducing demand growth through energy efficiency programs
  • Finding practical renewable options for our region
  • Expanding nuclear generation

Energy Outlook: Demand Challenges

"The largest amount of new capacity is expected in the Southeast, which represents a relatively large and growing share of total U.S. electricity sales and thus requires more capacity than other regions. The growth in demand for electricity in the Southeast is well above the national average."

  • U.S. demand for all types of energy is expected to increase by 31 percent within 25 years.
  • Electricity demand in the U.S. is expected to grow by at least 40 percent by 2032.
  • 300 1,000 MW power plants, or the equivalent, are projected to be needed to meet U.S. electricity demand by 2030.
  • By 2030, 56 percent of the world's energy use is forecast to be in Asia.
  • Global demand for all energy sources is forecast to grow by 57 percent over the next 25 years.

Energy Information Administration
Annual Energy Outlook -
DOE/EIA-0383 (2007),
International Energy Outlook - DOE/EIA-0484 (2007)

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