PERCEPTION
The safety and well-being of employees is not a high priority for most large corporations.
REALITY
At Southern Company, nothing is given more priority than the safety and well-being of our employees. Making sure they return home safely every day has always been the most important thing we do. A few years ago we adopted our Target Zero safety campaign. We're still not where we want to be-zero accidents and injuries every year - but we're getting closer. In 2007, the 334 employees at Plant Miller in Alabama had no vehicle accidents and no personal injuries. They weren't the only ones, of course, but they're a good example of a large employee group achieving Target Zero. In total, more than 25,700 of nearly 26,800 employees across our system achieved Target Zero. Every success story just proves that it can be done. Zero is a big goal, but we know we can do it.
TARGET ZERO - EVERY DAY, EVERY JOB, SAFELY
We know that if a program, an attitude, or a plan is to be successful, it must be supported by leadership and communicated often to employees. Not a day goes by that safety isn't the topic of discussion at Southern Company. Safety briefings are the first order of business at large employee meetings. And for many employees, whose jobs carry a higher risk of injury, that's how they start each shift. It's a simple reminder to these employees of how important they are to the company and to their families and co-workers. No matter the job function or the level of risk a job carries, every Southern Company employee is reminded often that working safely is a requirement.

